Saturday, April 11, 2009

Free Handicapping and Sports Picks

By es4lsports

Sports Handicapping has emerged as a huge industry. There are handicappers galore on the internet. They advertise themselves on different sites,using different methods. There is one constant among sports handicappers and that is the Free Pick!

The best friend or it could be the worst enemy of any sports handicapper is generally the dread free pick.This is a great asset and ploy for advertisement,to generate traffic.The public will visit the handicappers site not because of the handicapper but because of the Free Pick! The reason is if it's free it's for me! The public does not conern themselves with the purpose of the free pick. If the handicapper is hitti at a 65% clip the average player is more likely to purchase services. Simply put, they weren't concerned where the free pick would lead them.Right to the sports handicapping service.

Let's say for example the record of a sports handicapper and their free picks aren't the best. In my opinion ther are two possible conclusions.The first, would be that perception is reality. What a person can see,hear,feel,taste and touch is what they have a tendency to believe. the general misconception is that this sports handicapping service is terrible! And you guess it,there goes any chance of our customer to purchase any our services.

We have a second scenario. Let's say the potential customer covers their bases and went through and research the handicappers records and tendencies. This person will find not only is this handicapper great at sports handicapping,but that now the poor free pick record doesn't matter! There is a good chance that this individual wiil purchase your services.

The point of this article is,that perception isn't reality. You as an intelligent individual must do your research before deciding that this handicapper stinks or is good because they were wrong or right a few times.You must do some sports handicapping on the handicapper and not let the free pick lead you into a false sense of security! - 23802

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