One of the biggest mistakes many business owners make is to focus more on their product than their marketing. The greatest product in the world will not sell without great marketing. Marketing is a major requirement in the success formula of a business and a huge part of that is copywriting. Therefore, you cannot run a successful business online without good copywriting.
Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.
Joe Sugarman, a master copywriter states that the job of good copywriting is to get a person to give up their money in return for the product or service you are offering. This is what your copywriting should do. Here are some tips on how to write copy that does this.
1. Research
Failure to research means failure to write good copy in promoting your online business opportunities. What does research consist of? It begins with researching the prospective customer. You want to know as much information about the customer as possible including frustrations, fears, concerns, etc. When you take the time out to research and identify the ideal customer for your product this will help you to write good copy.
You should also find out if the customer uses certain words in language or demonstrates a bias in the buying process. Engineers are a good example because you can expect them to be very analytical in their decision making process. They also have their own language that is specific to their industry.
Learn about your customer so you can draft a sales letter that is focused on that customer, not a general person. Personalization is the key.
You should also take the time to identify all the key characteristics of your product. This includes the features the product has as well as the benefits it offers for online business opportunities. Identify these key points and put them in a list so you can refer to them. The features describe what the product does. The benefits describe how what the product does and how it aids the customer. A simple way to identify benefits is to look at the features and ask yourself, ?Why would the customer care about this?? This one step will make your copy better.
2. Index Cards
Do you remember using index cards when you were in school? They also come in very handy when you are copywriting. Index cards allow you to keep track of all the questions you want your copy to answer in the mind of the customer. Having access to this information makes your sales copy better. You should also write down all the features and benefits on the index cards.
The index cards should also keep track of the words and sentences you want to appear in your copy. This makes it easier to write. The card should communicate the idea and not necessarily be the final draft of your copy.
Taking the time to use index cards to prepare is a very effective tactic. In fact, Dan Kennedy himself uses this tactic when writing copy.
By utilizing these strategies for writing copy for online business opportunities your marketing will be more effective. If you fail to take the time to research you will fail to make the sale to the customer. - 23802
Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.
Joe Sugarman, a master copywriter states that the job of good copywriting is to get a person to give up their money in return for the product or service you are offering. This is what your copywriting should do. Here are some tips on how to write copy that does this.
1. Research
Failure to research means failure to write good copy in promoting your online business opportunities. What does research consist of? It begins with researching the prospective customer. You want to know as much information about the customer as possible including frustrations, fears, concerns, etc. When you take the time out to research and identify the ideal customer for your product this will help you to write good copy.
You should also find out if the customer uses certain words in language or demonstrates a bias in the buying process. Engineers are a good example because you can expect them to be very analytical in their decision making process. They also have their own language that is specific to their industry.
Learn about your customer so you can draft a sales letter that is focused on that customer, not a general person. Personalization is the key.
You should also take the time to identify all the key characteristics of your product. This includes the features the product has as well as the benefits it offers for online business opportunities. Identify these key points and put them in a list so you can refer to them. The features describe what the product does. The benefits describe how what the product does and how it aids the customer. A simple way to identify benefits is to look at the features and ask yourself, ?Why would the customer care about this?? This one step will make your copy better.
2. Index Cards
Do you remember using index cards when you were in school? They also come in very handy when you are copywriting. Index cards allow you to keep track of all the questions you want your copy to answer in the mind of the customer. Having access to this information makes your sales copy better. You should also write down all the features and benefits on the index cards.
The index cards should also keep track of the words and sentences you want to appear in your copy. This makes it easier to write. The card should communicate the idea and not necessarily be the final draft of your copy.
Taking the time to use index cards to prepare is a very effective tactic. In fact, Dan Kennedy himself uses this tactic when writing copy.
By utilizing these strategies for writing copy for online business opportunities your marketing will be more effective. If you fail to take the time to research you will fail to make the sale to the customer. - 23802
About the Author:
Stephen Beck specializes in teaching families how to start a real online business. Go grab his three free videos at http://www.8weekstoprofits.com so your family can start your internet marketing business now.
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