Monday, May 4, 2009

Dual-brand strategy Shanghai Automotive to start the layout shows that the effect of

By Zou Frbiz

In the 13th Shanghai International Auto Show, Shanghai Automotive (600,104, it shares) (600,104) to the "integration discovery, win the future" as its topic, bearing Rongwei, MG emblem of Grand total of 9 two forms display 16 the first full vehicle display, and a innovation for the world's first two models: the world's first MG vehicles the notion vehicles MG6 and 3G Rongwei N1.

The Shanghai Auto Show booth locality come to 1600 rectangle meters in alignment to "and different" conceive approach apparently broadcast "Roewe" and "MG MG" differentiated emblem positioning. Shanghai Automotive emblems in their own bivouac, the first output forms of the formation of "a full variety of multi-brand" the layout.

2009, is Rongwei MG and MG in the first year of the culmination of a comprehensive integration, but furthermore the implementation of the Shanghai vehicle "platform strategy" and "dual-brand strategy" into the year off, in succession to accomplish "unified study and development, unified procurement , joined to conceive "the cornerstone of the starting of efforts to promote" Unity Marketing, "the junction use of assets, twice the brand's development and development will be" flawless brand-building, advancement of merchandise sales "as the major task. In the circulation mesh, the Roewe 160 dealers have marked up, covering 30 provinces and territories; MG MG cover 28 provincial-level administrative district, has marked up 87 dealers.

Shanghai Automotive Industry (Group) Corporation and Shanghai Automotive to promote new energy leading group office in the 2009 Shanghai International Motor Show Hall sign, "the Expo to promote new energy auto project agreement." Under the agreement, SAIC will fully mobilize the resources to complete the exposition of new energy vehicle development tasks. Shanghai Automotive to promote new energy leading group office will do a good job and work-related resources, promote coordination, and policy support.

According to the arrange, Shanghai World Expo in 2010 will embrace the provision of electrical, super capacitors, fuel cubicles and hybrid vehicles close to four groups of new vitality automobiles. Nearly a 1000 entities of new vitality vehicles will be the request for paid job and show clearly the 2010 Shanghai World Expo will be a greatest highlight. - 23802

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