Friday, July 3, 2009

Dereon Clothing - Sexy Chic Urban Wear

By Julian Kwandez

It is true that in the entertainment world, a lot of singers, rappers, and actors have a signature clothing line. Few however, have brought the class, sensuality, and sophistication found in the House of Dereon clothing line. Founded in 2006 by mega superstar Beyonce, the talented singer, writer, dancer, and actress rallied some talented people to help her create her clothing company. At the helm with Beyonce is Tina Knowles, Beyonce's mother and a seamstress, who is responsible for most of the fashions worn by Beyonce and the now defunct Destiny's Child.

It was the buzz around Tina Knowles designs that she created for Beyonce and Destinys Child that gave birth to the idea of a fashion line. Beyonce named the brand after her grandmother, Agnez Dereon, who custom tailored clothing for private clients in Louisiana during her lifetime. Three generations of women contributed to the Dereon clothing look: Agnez, Tina, and Beyonce.

The mix of retro and vintage styles incorporated with modern hip hop influences and elements from Beyonce's Creole ancestry make for a one of a kind line that has quickly resonated with fans and achieved acclaim from fashion critics. Beyonce and her sister, Solange, model Dereon clothing, but Beyonce is more than just a model or figurehead. She also assists and contributes design ideas to the items featured at the House of Dereon.

Dereon jeans and clothing is geared towards women of all ages. Dereon Curvelicious is their line for plus size women. Part of the appeal of the Curvelicious line is the wide range of jeans that are designed to fit a curvier bottoms and hips. The junior line features more moderately priced items for a younger age group.

A signature look is created with bright colors, patterns, and luxury materials. Boot cut and skinny jeans, printed and baby doll tops, cropped denim jackets, hoodies, pencil skirts and jumpsuits are included in Dereon clothing, along with handbags, sunglasses, hats and active wear.

Dereon shoes are ultra feminine and stylish which includes sneakers, sandals, boots and stilettos. The prices are affordable and cheaper than other designer brand names. Tina Knowles states, it was important to keep the prices reasonable for consumers while ensuring quality, luxury, and the couture touch. So if you are looking for a hot new style to take to the street, take a look at Dereon clothing. - 23802

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